SEO on page – tips and tricks

The way a page is optimized can have a major impact on its ability to rank higher on search engines. There are several factors that have a great influence in this regard so check out a few tips & tricks:

SEO for page content

The content of a page is what convinces search engines that it deserves to be displayed on a higher level. Content is what brings visitors to the website and thus plays a very important role even for search engines. Creating quality content is essential, but how do we know it’s good? By responding to the needs of users and by the possibility of being shared further.

• Quality content

The best content is the one that meets as many of the users’ needs as possible. The higher the demand for a page’s content, the greater the impact of that page on search engines. Attention! The content must not only be text, but it can also be represented by images, sounds or videos, the quality being what matters.

• Content that can be shared

No matter how good or unsuccessful the content is, as long as it cannot be distributed by users, search engines will certainly not appreciate it. As an example, we can mention the content that is accessible only to certain users, such as members of a site, which cannot be shared on social networks or reproduced. In other words, content that does not meet the needs of users is not viewed favorably by search engines and cannot be highlighted.

Meta title SEO optimization

Another important factor that influences search engine rankings is the meta title. This is an HTML element that specifies the title of a web page. Meta titles are displayed on search engine results pages and play an important role in several ways:

• Improves user experience

• Helps with optimization

• Favors distribution

The meta title of a web page must be precise and concise when describing that page. In general, search engines display the first 50, 60 characters of a meta title, so if it falls within these values, so much the better. There is also an optimal format more appreciated by Google:

Primary keyword – secondary keyword Brand name

SEO tips & tricks – on page optimization | WiseVision

URL

The internal links of a website must be intelligent, and SEO specialists must ensure that the ranking of categories is also reflected in URLs. A simple trick:

• https://www.wisevision.ai/seo/seo-tips-tricks

In this example it is clear that the URL provides information about the content of the page, and it is used by search engines to determine the relevance of a page when displaying results. Depending on the URL, a search engine may infer that the page does not provide information about tips in general, but about detailed SEO related tips and tricks. Thus, this page becomes a very good candidate to display the results related to SEO tips. All this information is provided to search engines in a very simple way, without the need to process the content on the page. Here is an example of a URL to avoid:

·       https://www.avis.com/car-results/rr324331

This example URL, unlike the previous version, does not provide any information about the ranking of the website. Search engines may determine that they are analyzing a page that includes cars, but do not know if they are for sale, rent, etc. It is important that the URL helps search engines with information about that page, so they should include keywords that users might use when performing an online search. It is recommended to avoid additions of the type “rr324331” which do not bring value and only load the unnecessary link.

Good practices

The content is the basis of any page and in most cases is the main reason why it is accessed by users. It must be precise for the subject of interest and relevant. Here are the aspects of each web page that can be optimized:

• URL

• title

• content

• uploaded images

An example with a well-optimized page:

https://en.wikipedia.org/wiki/FIFA_12

The content of this page is good for several reasons, starting with the fact that it is unique. This is a quality that every online text must meet. Moreover, it covers a lot of detailed information on the subject, so that users who searched for information about Fifa 12 are more likely to have found what they wanted. The subject of the page is identified from the title (Fifa 12), from the URL and from the included image. Users immediately find out a short history of the game Fifa 12, release date, soundtrack, etc. Search engines always display well-optimized pages in front of those who are not as good in this regard, which is why good practices are appreciated every time.

In short, the basic SEO tips & tricks for optimizing each page:

• Be relevant to a specific topic

• The subject should be mentioned in the title

• The subject should be mentioned in the URL

• The uploaded image or images should be relevant to the subject

• Keywords should be mentioned several times throughout the text

• Content to be unique

• There should be a link to the page of the respective category or subcategory if applicable

• There should be a link to the homepage (the logo of the website with a link is enough)

A trick that can considerably simplify your work is to use a good SEO software.